What is your ‘WHY’ statement? Why do you get up each morning? Why do you go to work? Why are you being a leader? Your ‘WHY’ statement is not easy! It’s not a marketing pitch. What is your truth, your purpose, your reason for waking up every morning? Your ‘WHY’ statement is not a one-liner. It’s important – think about it each morning as you begin your day. Who are you and ‘WHY’ are you? Putting words to the ‘WHY’ is not easy. Only you can answer that question.