Donald Miller’s book, Building A Story Brand is fascinating book I’m loving. His first chapter is about clear communication without a lot of noise. He asks, “So what’s your message? Can you say it easily? Is it simple, relevant, and repeatable? Can your entire team repeat your company’s message in such a way that it is compelling?” This reminds me of creating a common vision and beliefs as a team. Miller says that “All great stories are about survival – either physical, emotional, relational, or spiritual…an aid in helping people survive, thrive, be accepted, find love, achieve an aspirational identity, or bond with a tribe that will defend them physically and socially…” Our communication must be simple and clear! I agree, this is true not only for selling our business but ourselves as educators, leaders, managers, parents and colleagues. we must meet the needs of those we are communicating with in order to be successful in our relationships. Our message must always be CLEAR and meaningful.