Know Your WHY

Simon Sinek is an amazing inspirational leader on LinkedIn. In an article he wrote on knowing our WHY, he stated the following:
“Most of us live our lives by accident. Fulfillment comes when we live our lives on purpose; know your WHY provides a filter through which you can make decisions every day, to act with purpose.
The WHY is based on science. WHAT corresponds with the Neocortex responsible for analytical thinking and language. WHY and HOW is about behavior, decision making and feelings.”
Sinek inserted an image of three circles. The inside circle is the WHY. The middle circle is the HOW and the third circle is the WHAT. Then in another image he shows the inside and middle circle are the Lymbic Brain and the outer circle is the Neocortex. We have the most control over our Neocortex, what we think, how we respond to problems and our creativity. If we know our WHY, I believe we can be more successful in spite of the challenges we will face along the way. Let’s be sure to respond instead of react to those challenges.

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